Silvio Betterelli left the idyllic island of Sardinia to pursue his lifelong passion of design in the fast-paced urban cityscape of Milan. Thank god for the ease of 21st travel—if he hadn’t made it to the continent, fashionistas would be enacting a viking-style invasion as we speak. Once on the mainland, Silvio received degrees in art of fabric, fashion design, fine art and textile design from an array of schools located around Europe and the globe, broadening his knowledge of different tastes and techniques.
" I’m very interested in design, art and architecture, I buy more product design magazines than fashion magazines, and I always pay attention to what I experience everyday, the simple things in partiular.The beginning of my next collection could be hidden even in the morning coffee cup."
His intelligent masterpieces are therefore a mix of old and new, of traditional, classically sardinian artistry and styles culled from around the world. He has introduced the ancient practice of apulian embroidery to the urbanite living thousands of miles away, keeping the heritage of his unique island with its pink sand beaches home very much alive.
" I think it is some kind of contradiction in fashion to have strict fixed references, because every season everything renews, everything changes.
In addition to believing that classical techniques are universally inspiring, Silvio believes that good design can lead to a wider overall consciousness of the world around us, which is why he is an active participant in the experimental design collective S.M.o.g. Silvio’s work links history and forgotten craftsmanship to contemporary design, producing clothes that are mystical and modern.